Rotary club membership represents a cross-section of the community’s business and professional men and women. The world’s Rotary clubs meet weekly and are nonpolitical, nonreligious, and open to all cultures, races, and creeds.
The main objective of Rotary is service — in the community, in the workplace, and throughout the world. Rotarians develop community service projects that address many of today’s most critical issues, such as children at risk, poverty and hunger, the environment, illiteracy, and violence. They also support programs for youth, educational opportunities and international exchanges for students, teachers, and other professionals, and vocational and career development. The Rotary motto is Service Above Self.
Although Rotary clubs develop autonomous service programs, all Rotarians worldwide are united in a campaign for the global eradication of polio. In the 1980s, Rotarians raised US$240 million to immunize the children of the world; by 2005, Rotary’s centenary year and the target date for the certification of a polio-free world, the PolioPlus program will have contributed US$500 million to this cause. In addition, Rotary has provided an army of volunteers to promote and assist at national immunization days in polio-endemic countries around the world.
The Rotary Foundation of Rotary International is a not-for-profit corporation that promotes world understanding through international humanitarian service programs and educational and cultural exchanges. It is supported solely by voluntary contributions from Rotarians and others who share its vision of a better world. Since 1947, the Foundation has awarded more than US$1.1 billion in humanitarian and educational grants, which are initiated and administered by local Rotary clubs and districts.
Object of Rotary
The Object of Rotary is to encourage and foster the ideal of service as a basis of worthy enterprise and, in particular, to encourage and foster:
FIRST. The development of acquaintance as an opportunity for service;
SECOND. High ethical standards in business and professions, the recognition of the worthiness of all useful occupations, and the dignifying of each Rotarian’s occupation as an opportunity to serve society;
THIRD. The application of the ideal of service in each Rotarian’s personal, business, and community life;
FOURTH. The advancement of international understanding, goodwill, and peace through a world fellowship of business and professional persons united in the ideal of service.
The Four-way Test
From the earliest days of the organization, Rotarians were concerned with promoting high ethical standards in their professional lives. One of the world’s most widely printed and quoted statements of business ethics is The Four-Way Test, which was created in 1932 by Rotarian Herbert J. Taylor (who later served as RI president) when he was asked to take charge of a company that was facing bankruptcy.
This 24-word test for employees to follow in their business and professional lives became the guide for sales, production, advertising, and all relations with dealers and customers, and the survival of the company is credited to this simple philosophy. Adopted by Rotary in 1943, The Four-Way Test has been translated into more than a hundred languages and published in thousands of ways. It asks the following four questions:
“Of the things we think, say or do:
1. Is it the TRUTH?
2. Is it FAIR to all concerned?
3. Will it build GOODWILL and BETTER FRIENDSHIPS?
4. Will it be BENEFICIAL to all concerned?”
Declaration of Rotarians in Businesses and Professions
The Declaration of Rotarians in Businesses and Professions was adopted by the Rotary International Council on Legislation in 1989 to provide more specific guidelines for the high ethical standards called for in the Object of Rotary:
As a Rotarian engaged in a business or profession, I am expected to:
- Consider my vocation to be another opportunity to serve;
- Be faithful to the letter and to the spirit of the ethical codes of my vocation, to the laws of my country, and to the moral standards of my community;
- Do all in my power to dignify my vocation and to promote the highest ethical standards in my chosen vocation;
- Be fair to my employer, employees, associates, competitors, customers, the public, and all those with whom I have a business or professional relationship;
- Recognize the honor and respect due to all occupations which are useful to society;
- Offer my vocational talents: to provide opportunities for young people, to work for the relief of the special needs of others, and to improve the quality of life in my community;
- Adhere to honesty in my advertising and in all representations to the public concerning my business or profession;
- Neither seek from nor grant to a fellow Rotarian a privilege or advantage not normally accorded others in a business or professional relationship.